Marketing Mix & ROI Analyzer

Marketing ROI Analyzer screenshot

Description

• Built an AI-powered marketing analytics dashboard that computes ROI, CAC, CPC, and CTR across channels, surfacing where budget is working and where it isn't.
• Powered by DuckDB SQL for fast in-memory querying, a what-if budget simulator for scenario planning, and GPT-4.1-driven plain-English recommendations non-technical marketers can act on immediately.
• Built with Streamlit, Pandas, and Altair for interactive visualizations.

Technology